Oath Monday

Oath Monday

(About)

Client:

City of Ulm - Spec Project

Role:

Concept Developer

Date:

Q2 2026

This project redefines Ulm’s historic celebration by digitally bridging its three core phases: the romantic light parade, the traditional oath speech, and the high-energy river carnival. This concept builds a continuous digital layer across all three that ensures that the physical, sensory magic of the live experience remains untouched, while digital touchpoints are used exclusively to amplify historical context, accessibility, and real-time community interaction. This is an independent concept created for portfolio purposes. It is a creative tribute and is not officially commissioned, approved, or sponsored by the City of Ulm.
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(Process)

(01)

Read the Field

Analysing three separate programme points to understand what each one does emotionally. Not what it is, but what it asks of its audience.

(01)

Read the Field

Analysing three separate programme points to understand what each one does emotionally. Not what it is, but what it asks of its audience.

(01)

Read the Field

Analysing three separate programme points to understand what each one does emotionally. Not what it is, but what it asks of its audience.

(02)

Find the Frame

Mapping Gauguin's three questions onto the programme revealed a dramatic arc that was already lived by the people there. Letting go, being together, looking ahead. The framework named what the events already were.

(02)

Find the Frame

Mapping Gauguin's three questions onto the programme revealed a dramatic arc that was already lived by the people there. Letting go, being together, looking ahead. The framework named what the events already were.

(02)

Find the Frame

Mapping Gauguin's three questions onto the programme revealed a dramatic arc that was already lived by the people there. Letting go, being together, looking ahead. The framework named what the events already were.

(03)

Define the Digital Layer

Testing every obvious solution against hard constraints: no moderation resources and no dilution of the live moment. What remained was a concept that amplifies without interfering.

(03)

Define the Digital Layer

Testing every obvious solution against hard constraints: no moderation resources and no dilution of the live moment. What remained was a concept that amplifies without interfering.

(03)

Define the Digital Layer

Testing every obvious solution against hard constraints: no moderation resources and no dilution of the live moment. What remained was a concept that amplifies without interfering.