Patriot Games 2026

(01)

Research & Framing

Exploring how patriotism can be designed for a divided nation. What does it take to make a national event feel unifying rather than political, and how the right storytelling earns international respect instead of eye-rolls.

(01)

Research & Framing

Exploring how patriotism can be designed for a divided nation. What does it take to make a national event feel unifying rather than political, and how the right storytelling earns international respect instead of eye-rolls.

(01)

Research & Framing

Exploring how patriotism can be designed for a divided nation. What does it take to make a national event feel unifying rather than political, and how the right storytelling earns international respect instead of eye-rolls.

(02)

Concept Development

Defining the creative DNA through Blood, Sweat and Tears as the structural framework, a motto that carries the emotional weight of competition while mirroring the red, white and blue of the American flag.

(02)

Concept Development

Defining the creative DNA through Blood, Sweat and Tears as the structural framework, a motto that carries the emotional weight of competition while mirroring the red, white and blue of the American flag.

(02)

Concept Development

Defining the creative DNA through Blood, Sweat and Tears as the structural framework, a motto that carries the emotional weight of competition while mirroring the red, white and blue of the American flag.

(03)

World Building

At the core was the idea that each competition task should draw a direct line between physical challenge and American historical legacy. Every element had to speak the same language: trophy design, athlete outfits, broadcast overlays, ceremonies and game design were developed as one coherent system.

(03)

World Building

At the core was the idea that each competition task should draw a direct line between physical challenge and American historical legacy. Every element had to speak the same language: trophy design, athlete outfits, broadcast overlays, ceremonies and game design were developed as one coherent system.

(03)

World Building

At the core was the idea that each competition task should draw a direct line between physical challenge and American historical legacy. Every element had to speak the same language: trophy design, athlete outfits, broadcast overlays, ceremonies and game design were developed as one coherent system.

(04)

Visual Execution

Translating the concept into a visual language that had to hold two tensions at once: desirable enough to feel elite and worth competing for, yet modern enough to resonate with a young audience. The trophy and medal design, developed in a functional, tech-wear aesthetic, became the test case for that balance.

(04)

Visual Execution

Translating the concept into a visual language that had to hold two tensions at once: desirable enough to feel elite and worth competing for, yet modern enough to resonate with a young audience. The trophy and medal design, developed in a functional, tech-wear aesthetic, became the test case for that balance.

(04)

Visual Execution

Translating the concept into a visual language that had to hold two tensions at once: desirable enough to feel elite and worth competing for, yet modern enough to resonate with a young audience. The trophy and medal design, developed in a functional, tech-wear aesthetic, became the test case for that balance.

Patriot Games 2026 – Concept